Founder, Owner & Director — CSmart Consulting

Turning bold ideas into ventures that last.

Anu Bedi is a business strategist, entrepreneur and community leader with a proven record of transforming ideas into sustainable, high-impact ventures across strategy, governance and social impact.

Founder & Owner, CSmart Consulting Board President, Impowerull Incorporated Board Director, SWIM Australia
Anu Bedi, Founder, Owner and Director, in her office
Anu Bedi
Founder · Owner · Director
25+
National & State Awards
6
Board & Committee Roles
2
Masters Degrees, MBA
1997–Now
Years of Public Recognition
Leadership, Innovation & Social Impact

About Anu

A dynamic entrepreneur, business strategist and community leader with a proven track record of transforming ideas into sustainable, high-impact ventures, my work spans strategy, governance, business growth and community development. My experience spans sports, government and the not-for-profit sector, driven by a passion for innovation, inclusion and measurable outcomes.

I am the Founder and Director of CSmart Consulting, a strategic advisory firm that bridges the gap between business, government and community. CSmart partners with SMEs, corporate clients and not-for-profits to deliver business development, training, strategic planning and policy advisory services that enable organisations to grow with clarity, confidence and purpose.

"I'm driven by a genuine desire to strengthen organisations, empower communities and create meaningful change — one strategy, one initiative and one outcome at a time."

My commitment to social impact is reflected through Impowerull Incorporated, where I serve as President of the Board. My focus is on economic empowerment and workforce participation, with our flagship women's employment initiative achieving national recognition in its first year. I also contribute at a governance level through board and advisory roles, including SWIM Coaches & Teachers Australia, BREED Australia, and the Cumberland Council Advisory Committee.

Read the Full Story
Professional Qualification

A foundation built on formal training

Double Masters in Business Management (MBA)
Majors in Consulting & International Management — UTS Sydney
Bachelor of Business
Majors in Marketing & IT Management — Western Sydney University
Certificate IV in Government
Statutory Investigations & Enforcement — Australian Forensic Services
Certificate IV in Consultancy
Australian Institute of Management
Certificate IV in Training & Development
Australian Institute of Management
Train The Trainer
Australian Institute of Management
Certificate of Completion, Business Analysis
Professional Development
Certificate of Completion, RM Training
Professional Development
Teacher Assessor
AUSTSWIM · Swim Australia & Royal Life
Teacher of Swimming & Water Safety
Infant & Preschool Aquatics — AUSTSWIM
Pool Pumps & Operations Course
Technical Certification
NSW Working With Children Check & CPR
Royal Life Saving — Current
Awards & Accolades

Nearly three decades of recognised impact

1997
Australia Day Citation
Federal Australian Government award for innovation in advancing the Department's strategic themes within the Compliance Policy & Coordination Division.
Dept. of Home Affairs
2015
Australia Day Citation
Federal Australian Government recognition for the management and strategic direction of the Global Visa & Offshore Services.
Dept. of Home Affairs
2017
Local Business of the Year
Awarded to Swim Guildford in recognition of outstanding local business performance and community standing.
Local Business Awards
2021
'Brave' Attitude Award
Recognising courage and initiative in advancing inclusive, community-first business practice.
Attitude Awards
2022
Swim School of the Year
National recognition for excellence in swim education standards, safety and program delivery.
AUSTSWIM
2022
Zero Barriers Award
For outstanding work in expanding access to services for people with disabilities.
Zero Barriers
2023
Outstanding Community Service Award
Acknowledging Swimz Guildford's role in fostering community engagement and empowerment.
Swimz National Awards
2023
Swim Safer Week Contribution Award
National award for outstanding contribution to drowning prevention awareness during Swim Safer Week.
Swimz National Awards
2024
Marketing, Promotion & Customer Service Award
National recognition for outstanding marketing, promotion and customer service delivery.
Swimz National Awards
Small Business
Australian Women's Small Business Champion — Sports & Recreation
A prestigious national award highlighting exceptional achievement in sports education and trailblazing leadership.
NSW Government
My Sport, My Way — Local Champion Award
Recognising outstanding contributions to sports participation within the CALD community.
Zero Barriers
Business Excellence Award
Celebrating exceptional work in making services accessible to people with disabilities.
Zero Barriers
Communication & Marketing Award
For commitment to accessible, inclusive messaging that reaches and engages audiences with disabilities.
Board & Committee Member

Governance roles across sport, charity and government

SWIM Australia
Industry Body
Board Director
BREED Australia
Not-for-Profit Charity
Independent Director
Cumberland Council
Local Government
Advisory Committee
Impowerull Incorporated
Not-for-Profit Charity
Board President
Western Sydney University
Friends of Western Sydney (FoWS)
Ambassador
Cumberland Chamber of Commerce
2023–24
Board Member
In The Room

On stage, at the table, and in the community

From facilitating founder roundtables to being recognised on the national stage — a look at Anu in action.

Anu Bedi speaking on a panel at an IABCA event
IABCA — Panel Discussion
Anu Bedi receiving recognition at the IABCA awards
IABCA — Award Recognition
Anu Bedi leading a Founders Circle discussion
Founders Circle — Facilitated Session
Anu Bedi at an Impowerull community event
Impowerull — Community Event
SHiFT! The CQ Advantage — book cover by Anu Bedi, coming soon
Something powerful is coming Stay tuned
New Release

SHiFT! The CQ Advantage

Why Cultural Intelligence (CQ) is the new leadership advantage. Drawing on decades spent building businesses across sport, government and community, Anu's first book makes the case that CQ — not just IQ or EQ — is what separates leaders who connect from leaders who merely manage.

New Mindset
See differently
Deeper Insight
Lead with clarity
Stronger Leadership
Impact that lasts
Good to Know

Frequently asked questions

01 — What does CSmart Consulting do?
CSmart Consulting is a strategic advisory firm bridging business, government and community — delivering business development, training, strategic planning and policy advisory services to SMEs, corporates and not-for-profits.
02 — What is Impowerull Incorporated?
Impowerull is a not-for-profit charity where Anu serves as Board President, focused on economic empowerment and workforce participation, including a flagship women's employment initiative.
03 — When is the new book launching?
[ Add launch timing and where readers will be able to purchase or pre-order the book. ]
Let's Connect

Follow the journey — and be first to know when the book drops.

The Person Behind The Practice

Meet Anu Bedi.

Founder of CSmart Consulting, President of Impowerull Incorporated, and first-time author. This is the story behind the strategy — from the public service to the boardroom, the pool deck to the page.

Anu Bedi portrait
Anu Bedi
In Her Own Words
Her Story

Five chapters, one throughline

01 · 1997–2015

Public Service Roots

Anu's career began in the federal public service, where her work in compliance, policy and coordination earned her an Australia Day Citation from the Department of Home Affairs in 1997. Nearly two decades later, in 2015, she was recognised again for the management and strategic direction of Global Visa & Offshore Services — a period that shaped her lifelong instinct for governance, process and cross-cultural systems.

02 · 2017–2024

Building Swim Guildford

Anu grew a local swim school into a genuine community institution — Local Business of the Year in 2017, AUSTSWIM Swim School of the Year in 2022, and a string of national Zero Barriers and accessibility awards for making swim safety and water education reachable for people with disabilities and CALD communities.

03 · Ongoing

Founding CSmart Consulting

Drawing on both her government and small-business experience, Anu founded CSmart Consulting — a strategic advisory firm bridging business, government and community. CSmart helps SMEs, corporates and not-for-profits grow with clarity through business development, training, strategic planning and policy advisory.

04 · Ongoing

Impowerull & the Advocacy Chapter

As President of the Board at Impowerull Incorporated, Anu leads grassroots community programs spanning economic empowerment, education and skill development, and initiatives like SwimHER — turning "acts of hope" into measurable outcomes for the communities that need them most.

05 · Coming Soon

Writing SHiFT! The CQ Advantage

Anu is now putting three decades of cross-sector, cross-cultural leadership into her first book — making the case that Cultural Intelligence, not just IQ or EQ, is what separates leaders who truly connect from leaders who merely manage.

In Practice

Where strategy meets the client

Anu Bedi in a client strategy session
Client Strategy Session
Anu Bedi working at her desk at CSmart Consulting
Behind the Desk at CSmart
Her Philosophy

"Every organisation I've worked with has taught me something about people before it taught me anything about strategy."

Anu Bedi at an Impowerull community event
Beyond The Boardroom

Community isn't a side project — it's the point.

Through Impowerull Incorporated, Anu champions grassroots community programs spanning education and skill development, mental health support, and SwimHER — an initiative built to open doors for women through sport. Her focus stays on economic empowerment and workforce participation, with outcomes that reach far beyond a single event or fundraiser.

Anu Bedi being recognised at the IABCA Awards
On The World Stage

Recognised well beyond Western Sydney

From panel discussions to award ceremonies, Anu's work has been recognised on national and international stages, including at the IABCA Awards — reflecting the same cross-cultural, cross-sector approach she now writes about in SHiFT!

What Guides Her

Four principles behind every decision

Clarity
Cut through complexity before adding strategy
Inclusion
Design for the people most often left out
Integrity
Governance habits from a career in public service
Impact
Measured in outcomes, not activity
Let's Connect

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Email
[ hello@anubedi.com.au ]
Phone
[ +61 000 000 000 ]
Office
CSmart Consulting
[ Suburb, NSW, Australia ]
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